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The Advantages This system offers substantial benefits to every constituency with an interest in the production and distribution of audio and video recordings and other online media. The owners of the content copyrights get paid — and, indeed, get a larger share of the revenue generated by the system than they can obtain anywhere else. Many of the groups of consumers that we reach — above all, university students — represent largely untapped sources of revenue. Independent artists get a simple, free way of delivering their creations directly to consumers, while getting paid, and can decide for themselves whether to retain or relinquish their rights to control modifications of their creations. Consumers pay less than they are currently paying for a much larger and more diverse menu of recordings. The copies they obtain are permanent and are compatible with a wide array of players. Service providers who sign up with the system get: protection from legal liability; reduction of the loads that traffic in recordings imposes on their systems (because popular recordings can now be cached); and a way of increasing their attractiveness to potential customers. Universities in particular get relief from pressure by the recording and film industries to crack down on illegal conduct by their students. In addition, widespread use of the Noank system would benefit society at large in two ways. First, it would largely eliminate the massive and wasteful expenditures of time and money that we have spent in recent years on efforts to curb the illegal sharing of audio and video recordings over the Internet. Second, by making widely available a large stock of recordings that may be easily and legally modified and combined with other materials, and by providing a convenient channel for the distribution of those modifications, the system will help sustain the rapidly emerging culture of creativity and amateurism on the Internet. In short, for may reasons, we believe deeply in this approach. We welcome your suggestions and hope for your support. | |
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